Privacy Policy

1. Information processed by Briddgy.

We provide that service by operating a social network site offering users the opportunity to connect to our global community of users. By joining Briddgy, you enter a legal agreement with us and we process your data in order to provide your service under the terms of that agreement. You can only become a member of Briddgy or use its features if you’re aged 18 or over or the age of majority in the country in which you reside if that happens to be greater than 18.

To join the Briddgy network you will have to complete our online registration form, where we may ask you to provide us with information about you such as your name, your email address, your gender, picture or your date of birth, your location details. You also have the opportunity to provide other details about yourself, but these are optional. Because you control your user profile, these details are available to you at any time by accessing your “Profile” page, which gives you the chance to correct or update (other than your email address and gender) your information at any time by just logging in to Briddgy.

For safety and security and to ensure you have the best possible user experience, we require users to verify their accounts and might ask for your phone number or image. We want to make sure you are not a robot! And we also want to avoid fake Briddgy accounts being created which can be used for malicious activities and cyber crime – they threaten the Briddgy network and spoil things for everyone. We use a third party provider for account verification who will keep your phone number for up to 90 days for fraud identification purposes. We collect and use your phone number on the basis of our legitimate interests identified above and for the prevention of fraud.

To prevent abuse of the app/site, Briddgy uses automated decisions to block accounts as part of its anti-spam procedures. In order to do this, our systems check accounts and messages for content that indicates breaches of our Terms and Conditions of Use. If an account or message meets certain criteria that demonstrate that the Terms and Conditions of Use are likely to have been breached, the relevant account will automatically be blocked. All users of accounts that have been blocked will be notified that their account has been blocked and affected users can contact Briddgy to contest the decision.

Please note that if your account is blocked, any account(s) that you have on our other group platforms/applications may also be blocked as part of our anti-spam and anti-fraud procedures.

If you decide to purchase any of our premium services, we will process your payment information and retain this securely for the prevention of fraud and for audit/tax purposes. Under data protection law, it is necessary for us to collect and process this payment data to enable us to perform our contract with you and our ongoing retention of this data is justified by our legitimate interests set out above.

To enable Briddgy to provide a free non-premium service, we process some limited data (demographics and location) to drive targeted advertising in our legitimate interest including sharing such data with advertising networks. We may also receive data indirectly from such advertising networks. You can stop this within Settings but you will still see adverts, though they will be less relevant to you. Through your device’s security settings you also have the option to prevent or limit device identifiers being shared with third party advertisers and what use is made of the device identifiers. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit this page.

Finally, we want to keep in touch with you to make sure you know about the great promotions and offers we have available. If you’ve told us it’s OK, we will use your email address and phone number to send you information on these. You can withdraw this consent at any time via Settings in the app or website.

2. Information collected through the app.

Briddgy offers you the opportunity to stay in touch with the friends and contacts you’ve made no matter where you are. You can do this by using your mobile phone or by downloading an application to your desktop that allows you to share your location with other users.

When you use your mobile or the desktop application, we will collect information about WiFi access points as well as other location information about your longitude and latitude. That information helps us identify your physical location so that it can be displayed and shared with other members choosing to view “nearby” posts. I

f you have enabled location services, but wish to turn them off, you can do so by the following methods:

1. iPhone app — settings, privacy, location services, Briddgy

2. Android — settings, location, Briddgy, permissions, location

We, or our third-party advertising partners, may also collect and use your device identifier to serve relevant ads to you through the App. You can opt out of targeted advertising by (i) becoming a payer and/ or (ii) opting not to share data with any partner platforms but still to receive advertisements.

If you log in to or access Briddgy through your Facebook profile, we may collect data including your email address, name and profile picture, date of birth, a list of your friends who also use the app, pages you have liked, location and photos in order to create and update your Briddgy profile. You may also appear on your friends’ Facebook apps as a Briddgy user.

3. Legal basis for using your information.

We are only permitted to use your data when we have a lawful basis to do so. The table below provides an overview of the legal bases that Briddgy relies on to use your data. Where the legal basis is consent, you can withdraw consent at any time. Where the legal basis is legitimate interests, you have a right to object to our use of your data. We explain in the relevant sections in this privacy notice how you can withdraw consent or opt-out of certain data uses (where applicable).

PurposeDataLegal Basis
To provide you with the Briddgy social networking serviceName, email address, date of birth, locationContractual necessity
To verify your identity and prevent fraud and to ensure the safety and security of usersPhone numberLegitimate interests – it is in our legitimate interests to ensure that accounts are not set up fraudulently and to safeguard users of the site
To take payment for premium servicesPayment card detailsContractual necessity and legitimate interests – we have a legitimate interest in receiving payment for our premium services
To serve targeted advertisements to users of the site/appDemographic and location informationLegitimate interests – it is in our legitimate interests to target advertisements so that users see relevant advertisements and to allow us to generate income from advertising revenue
To send you marketing information about our offers and servicesEmail address and mobile phone numberLegitimate interests – it is in our legitimate interests to promote our products and services
To contact you in order to run surveys for research purposes and to obtain feedbackEmail address and mobile phone numberLegitimate interests – it is in our legitimate interests to carry out research so that we can further develop the app and improve the service
To enable users to create their Briddgy profile and log into the app via FacebookData from Facebook, including email address, name and profile picture, date of birth, friends who use the app, pages liked, location and photosLegitimate interests – it is in our legitimate interests to promote our products and services
To show “nearby” location information to you and other users of the site/appWifi access points and location data when you use the mobile appLegitimate interests – it is in our legitimate interests to provide this functionality as part of the services
To serve advertisements through the Briddgy mobile appDevice IDLegitimate interests – it is in our legitimate interests and the interests of third party advertisers to deliver advertisements to you to promote their products
To provide the lookalikes functionPhotos and faceprintLegitimate interests – it is in our legitimate interests to provide this functionality
To carry out analysis to help us improve the appLog and usage data, including IP address, browser type, referring domain, pages accessed, mobile carrier and search termsLegitimate interests – it is in our interests to analyse the way in which users are accessing and using our services so that we can further develop the app and improve the service
To respond to correspondence and queries that you submit to usEmail address and IP addressLegitimate interests – it is in our legitimate interests to respond to your queries to ensure that we provide a good service to users and troubleshoot problems
To block accounts as part of our anti-spam procedures Email address, phone number, IP address and IP session information, social network ID, username, faceprint, user agent string Legitimate interests – it is in our legitimate interests to prevent unauthorised behaviour and to maintain the safety and security of our services
To block payment transactions as part of our anti-fraud procedures Name, IP address, email address, mobile number, cardholder name, payments received, type of payment, user ID, country Legitimate interests – it is in our legitimate interests to prevent fraudulent transactions and to maintain the security of our services

4. Information Storage Period

We keep your personal information only as long as we need it for legitimate business purposes (as set out above) and as permitted by applicable law.

In practice, we delete or anonymise your information upon deletion of your account (following the safety retention window), unless:

  1. we must keep it to comply with applicable law (for instance, some “traffic data” is kept for one year to comply with statutory data retention obligations)
  2. we must keep it to evidence our compliance with applicable law (for instance, records of consents to our Terms, Privacy Policy and other similar consents are kept for five years)
  3. there is an outstanding issue, claim or dispute requiring us to keep the relevant information until it is resolved; or
  4. the information must be kept for our legitimate business interests, such as fraud prevention and enhancing users' safety and security. For example, information may need to be kept to prevent a user who was banned for unsafe behaviour or security incidents from opening a new account.
Where Briddgy uses machine learning, for example, to help us detect and prevent fraudulent card transactions, and to detect and prevent spam communications on the App (as explained above), we may need to keep personal information for a longer period than the retention periods explained above, to enable the machine learning to work properly. Where this is the case, we always seek to minimise the amount of personal information that is used and we ensure that it is ring-fenced and kept securely from other user personal information. We regularly review the period for which personal information is required for machine learning purposes and delete any identifiable information when it is no longer required.

5. Sharing and Collection of Data

We may share aggregated information with such parties as Foursquare that includes your personal data (but which doesn’t identify you directly), together with other information including log data with third parties for industry analysis and demographic profiling and to deliver targeted advertising about other products and services.

We share your data with the following categories of third-parties:

  1. Information technology companies (hardware and software) which provide services to support our products
  2. Fraud prevention and anti-spam providers to protect the service from criminal activity
  3. Moderators to monitor activity on the site/apps and approve content
  4. Advertising partners, market places and providers of targeted advertising, including, but not limited to, MoPub Inc. (you can view MoPub’s privacy policy at https://www.mopub.com/legal/privacy/ and its partner list at https://www.mopub.com/legal/partners/) and Unity Technologies SF (you can view Unity’s privacy policy at https://unity3d.com/legal/privacy-policy).
  5. Law enforcement agencies, where we are required to by law or to protect the vital interests of a person
  6. Payment processing and telecommunications companies to facilitate payments for our premium services
We ensure these parties must adhere to strict data protection and confidentiality provisions that are consistent with this Policy. Measures are taken to ensure that the data shared is non-attributable to the greatest extent possible.

In the event that Briddgy or any of its affiliates undergoes a business transition or change of ownership, such as a merger, acquisition by another company, re-organisation, or sale of all or a portion of its assets, or in the event of insolvency or administration, we may be required to disclose your personal data.

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